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Adrienne Reyes-Rulida

Writer | Content Strategist

“You can make anything by writing.”

C.S. Lewis

Recent Articles

Sturya •

Rooted in Her Story, Rising on Her Own Terms: Kathleen Besas’ Journey of Reckoning

She earned the degrees, climbed the ladder and reached the top; but it wasn’t until she reconnected with her roots that she truly found herself.


To many of us, reaching the top is the ultimate feat, the greatest finish line. But for Kathleen Besas—a nurse of over 12 years and a Doctor of Nursing Practice (DNP)—it felt like a question mark. 


“I was a type A student,” Kat admitted. “An overachiever, a perfectionist. Because I was the eldest daughter who had to figure everything out first.” T...

Mastering Smart Negotiation: A Winner’s Guide to Closing Better Deals

As someone who's been writing about the real estate industry, I've observed something fascinating: the best deals often remind me of a well-played chess match. Each move is strategic, timely, and thoughtful–and they all build towards a successful outcome. Like chess masters, top-performing real estate professionals don't just make moves - they create a series of carefully planned strategies that lead to wins for all parties involved.In real estate, almost everything involves negotiation. From fi...
Kaptiva Pro •

8 Super Skills Every Real Estate Agent Needs to Shine

For many realtors, the sweetest and most successful journey starts with a warm "Hello" and ends with a heartfelt "Thank you for trusting me with your dreams." These simple phrases can lead to interactions that can transform first-time meetings into fruitful, long-lasting relationships.

Whether you're guiding a client through a nerve-wracking first purchase or helping a seasoned investor close a complex deal, each step is a chance to demonstrate your dedication and expertise. That’s why having the right skills is super important!
Sturyateller •

Freelance Writing: How I Started My Journey (And How You Can Too!)

I created this blog to document my journey as a freelance writer and share my experiences with aspiring writers who want to try this industry. While every journey is unique, I believe that my stories can give you an idea of what the world of a freelance writer looks like.

Success didn’t happen to me overnight. It was rather a culmination of hard work, persistence, sleepless nights and heartaches (breaking up with a client can be heartbreaking, too). I’ve been in the industry for over five years, and I’m still grinding and getting the groove done as I also navigate my life as a first-time mom.amily is way more complicated than it sounds. I’ve always dreamed of it and even spent hours daydreaming about that lovely idea in my head. Unfortunately, imagination can be a bit far off from reality. It’s an entirely different world that demands patience, attention and time. …
Sturya •

What It’s Like to Live and Work in Iceland

It was in 2017 when Marion and I sat down together, shared loud laughs, and enjoyed each other’s company at a small café in Tagbilaran City. She was on vacation leave that year: a hard-earned break after more than a year of adjusting to the Icelandic environment. Hours flew by like a blink of an eye as we chatted endlessly; she recalled and shared her tales of how challenging it was to live in a different country.

We have known each other since high school and even sat side by side during pract
Sturya •

From Classroom to Global Impact: A Filipina’s Journey as a Nurse and Lactation Consultant

Inside the skills laboratory at the university about fifteen years ago, I was among the flock of nursing students waiting for the lecture to start. Soon, a clinical instructor stepped in with a beaming smile, her eyes almost disappearing into happy curves as she greeted us.

Fondly called Mrs. Aton by her students, her warm personality and charisma radiated everywhere she went. Her affable demeanor made it easier for students to approach her. I was among those who looked up to her expertise in m
Medium •

Five Things I Learned As A First Time Mom

Five Things I Learned As A First Time Mom

Starting your own family is way more complicated than it sounds. I’ve always dreamed of it and even spent hours daydreaming about that lovely idea in my head. Unfortunately, imagination can be a bit far off from reality. It’s an entirely different world that demands patience, attention and time. Fast forward to the present, I suddenly found myself a stranger to this new stage in life.

Ten months after that memorable day in the delivery room, I am playi

My Services

I write content that helps brands educate, engage, and convert. This includes long-form blog posts, feature articles, website copy, email campaigns, and white papers. I also offer ghostwriting for executives and founders looking to build their thought leadership through publication-ready content.

About Me

I'm a writer and content strategist based in the Philippines with 5+ years of experience across real estate, tech, and finance. I've written for a real estate SaaS platform, ghostwritten articles published in Forbes, Yahoo Finance, Entrepreneur, and New York Weekly, and created content strategies that span blogs, email workflows, landing pages, and social media. When I'm not writing for clients, I'm building Sturya, a personal platform exploring authentic stories that spark conversation, reflection, and learning.

How I work

Every project starts with understanding the audience: who they are, what they need, and how to reach them. From there, I research thoroughly, write clearly, and refine until the piece delivers real value. Whether it's a quick-turnaround blog post or a long-form deep dive, I focus on getting the details right and matching the tone with the brand's voice and goals.